Traffic Goat

Form TG-L3
Affiliate program survey

Not yet inspected

Affiliate Program Condition Survey

Nobody has ever shown you your own affiliate program from the outside.

The people who see it that way every day are the affiliates quietly choosing a competitor instead. This is a senior inspection of your program: every element graded, the leaks named, an order of works for the next 30 days. Delivered in 48 hours.

See the fee schedule Run the free leak check
Subject program
Network / platform
Date of inspection
Surveyor Adam S.
Basis of qualification Affiliate and BD leadership since 2002. Programs of 10,000+ active affiliates and $10M+ a year in partner payouts, with account teams overseeing 50,000+ partner accounts.
2.0

Six elements. Three conditions. All of them blank.

1
Working. No action needed.
2
Defect present. Attention in the near future.
3
Failing now. Costing you revenue this month.
Condition rating by program element
Element 1 2 3
Recruitment
Activation
Payout structure
Retention
Tracking
Creative

One mark is shown to demonstrate the format. Nothing here is a rating of your program - this grid is filled in for your program, element by element, within 48 hours of your intake.

3.0

Most programs do not need more affiliates.

They need the ones they already have to start sending traffic. After two decades inside affiliate programs, the same five defects show up again and again, and almost none of them are fixed by recruiting harder.

  1. 3.1

    Activation stalls at approval

    Partners sign up, get one automated email, and never send a click.

  2. 3.2

    Payouts are quietly uncompetitive

    Serious affiliates compare terms. Flat, untiered deals lose the best partners to rivals.

  3. 3.3

    No retention or reactivation system

    Affiliates send one batch of traffic and vanish, and nobody notices.

  4. 3.4

    The top 5% never get approached

    The partners who would actually move revenue are not in the program at all.

  5. 3.5

    Tracking, creatives and onboarding leak

    Conversions you already paid for go unattributed or unconverted.

4.0

Exhibit 1: what your partner sees.

Stats Payouts Creatives Terms
Date range Clicks Signups Amount
Account to date 0 0 $0.00

Exhibit 1 - illustration, not client data. No traffic recorded. Affiliate approved 47 days ago.

This is the screen your best partner logged into, once. It is also the only report nobody in your company reads.

5.0

What the survey contains.

A decision document, not a theory deck. A clean, branded PDF you can act on immediately or hand straight to your team.

  1. 5.1 Program health scorecard 6 elements Recruitment, activation, payouts, retention, tracking and creative, each graded, each with the evidence behind the grade.
  2. 5.2 Competitor payout benchmark Your vertical Exactly where your terms stand against the programs your affiliates are comparing you to.
  3. 5.3 Your top 3 revenue leaks Ranked Named, sized and ordered by impact, specific to your program rather than generic advice.
  4. 5.4 30-day order of works Prioritised What to fix first, second and third for the fastest revenue impact, plus who to recruit next.
6.0

Fee schedule.

Fixed fees, no discovery-call runaround. Pick the depth of inspection you need.

Level of inspection Fee Instruct
Express Audit AI-accelerated, senior-reviewed. The fastest way to know what is broken.
  • Full program health scorecard
  • Competitor payout benchmark
  • Your top 3 revenue leaks
  • Prioritised 30-day action plan
  • Delivered in 48 hours
 $297one-off Order the Express Audit
Full Audit and Strategy Call Everything in Express, plus a working session and a real roadmap.
  • Everything in the Express Audit
  • Deep recruitment and retention plan
  • 60-minute strategy call, recorded
  • Custom 30-day growth roadmap
  • 2 weeks of follow-up support
 $1,950one-off Book the Full Audit
Build and Scale The fixes carried out, or the program run as your fractional affiliate lead.
  • Onboarding and reactivation sequences
  • Payout restructuring and tiering
  • Partner recruitment from a live network
  • AI reporting and automation
  • Scoped and priced after the audit
 From $3Kper month Talk about a build

Both audits carry the same undertaking: if the survey does not identify at least 10x its fee in recoverable revenue, say so within 7 days and the fee is refunded in full.

7.0

Method of inspection.

  1. Instruct

    Pick Express or Full. No call is needed to get started.

  2. Five-minute intake

    Program link, network, current payouts and your main goal.

  3. Inspection

    AI runs the benchmarking and the first-pass analysis. Adam reviews and signs off every finding.

  4. Report issued

    Your PDF lands in 48 hours on Express, or 5-7 days with the strategy call on Full.

8.0

The surveyor.

Adam S.

Founder, Traffic Goat. Affiliate and business development since 2002.

Traffic Goat is one person. Adam has built and run affiliate programs from the inside since 2002, including one carrying 10,000+ active affiliates that paid out $10M+ a year to partners, with account teams overseeing 50,000+ partner accounts. Today he pairs that network and that judgment with AI agents, so senior-level work ships at the speed of a full team.

  • Lived it, not studied it

    Recruited the partners, set the payouts, fixed the leaks and fought the retention battle, for two decades.

  • A network, not just advice

    Long-standing relationships across iGaming, dating, finance and mobile affiliate markets, which is what matters when it is time to recruit.

  • His own programs to inspect

    Traffic Goat builds and runs its own portfolio end to end with AI agents: SolarCostLab, StackForFree and WagerVerdict. The systems brought to clients are the ones running here first.

  • Direct access

    You work with the person doing the inspection. Your account is never handed to a junior.

Signed for Traffic Goat Traffic Goat on LinkedIn
9.0

Inspect it yourself first.

Three tools, free, no email required. Run your own numbers before you instruct anyone.

10.0

Operator-level notes.

11.0

Limitations and scope.

What this survey does, what it does not, and what happens if it fails you.

  1. 11.1

    Is this just AI output?

    No. AI does the heavy lifting: benchmarking, data pulls, first-pass analysis. Every audit is reviewed and signed off by Adam before it reaches you. That is why it is both fast and sharp.

  2. 11.2

    How fast is it issued?

    Express: within 48 hours of completing the intake. Full: 5-7 days, including the strategy call.

  3. 11.3

    What access is required?

    A five-minute intake: your program or signup page, network or platform, current payouts and your main goal. Read-only dashboard access helps but is not required.

  4. 11.4

    Which markets are covered?

    iGaming, dating, finance, e-commerce, SaaS, creator and subscription platforms, especially competitive and regulated verticals where program design makes or breaks revenue.

  5. 11.5

    What if it is not worth the fee?

    If the survey does not identify at least 10x its fee in recoverable revenue, tell us within 7 days for a full refund.

  6. 11.6

    Can the works be carried out too?

    Yes, as a scoped build or a monthly fractional affiliate lead. Pricing is set after the survey, so you only pay for what the findings say matters.